Myths abound when it comes to online qualitative approaches. Unfortunately, many of these myths are preventing market researchers from taking advantages of highly effective methodologies, and hampering the quality of the output you can deliver to clients.
Busting Five Myths About Online Qualitative Research Approaches
Posted on January 20, 2015 by
Jane Boutelle
Six Ways to use Online Community Research to “Wow” Clients
Posted on January 06, 2015 by
Jane Boutelle
Online communities are producing some exceptional qualitative market research results. But how can you convince marketers to follow your recommendations and use this powerful tool? Here are six ways marketers can benefit from online community research.