Moderators tend to have their favorite ways to conduct online qualitative research. But do these strategies differ depending on the demographics of your online participants? They should. Here are the best approaches to use for certain online audiences.

From focus groups and surveys to mobile apps and online communities, it can be a challenge to find one market research tool that’s a perfect fit for your project. But here are three examples of how multimodal research helped generate positive results for these online communities.

We’ve all heard a lot about big data for market insights. (We even talked about it in an earlier blog post.) But looking at the newly released Fall 2014 Greenbook GRIT report, one big insight stood out that makes it clear that big data is far from the only answer.  The fastest growing segment in that report was the growth of in-person qualitative research.  That’s right!