Retaining participants in an online community can be challenging, even for the most talented moderator. Online communities, unlike focus groups, do not exactly allow you to clap or use your face-to-face charm to keep people participating.  So what’s the secret? One key principle, and seven smart tips, provide the answer.

Is it time to expand your qualitative research toolbox? Considering the escalating market research demands placed on moderators, you really don’t have a choice. But how do you choose between online, in-person, or a combination of both? Size up the situation, and you’ll find the tool that fits.