Retaining participants in an online community can be challenging, even for the most talented moderator. Online communities, unlike focus groups, do not exactly allow you to clap or use your face-to-face charm to keep people participating.  So what’s the secret? One key principle, and seven smart tips, provide the answer.

Is it time to expand your qualitative research toolbox? Considering the escalating market research demands placed on moderators, you really don’t have a choice. But how do you choose between online, in-person, or a combination of both? Size up the situation, and you’ll find the tool that fits.

If you just looked at the sheer volume of mentions in marketing and business publications, you’d think that consumer insights are all about data science and analytics. Talk of Big Data abounds. (Never mind that Big Data was crowned the “Most Confusing Tech Buzzword of the Decade” so far according to The Global Language Monitor.)

Mobile devices have officially outpaced PCs for accessing the internet – in fact, they’re used about 55% of the time, according to CNNMoney. So you're not just imagining that they're everywhere. It makes sense — mobile offers convenience. It’s changed the way we shop and get information. But what does it mean for research?

Funny How Things Turn Out…

Digsite started as an approach to help my clients get the answers they needed, at a price they could afford, and in a timeframe that worked for them. What seemed like a simple, straightforward concept turned into a big idea.