Much of the emphasis with Voice of Customer revolves around big data. But without small data insights, you can’t unleash the full power of big data. Discover how Blue Cross combines the two for effective and impactful results.

Sub-Zero was hungry for a more direct route to the true voice of their customers. With the help of an online community, they discovered rich insights about their brand, and some compelling benefits of a new research methodology.

If you rely heavily on focus groups to conduct your research, you’re probably hesitant to experiment with online tools.

Recent industry blog posts lament that research has become a commodity and qualitative is on its last gasp. I agree that some research practices are being commoditized by online, mobile and big-data research approaches. But I actually believe that these tools will create strong growth in qualitative research in the next 5 years.

From saving you money, time and travel to yielding productive insights, online communities can benefit your company in many ways. But the unknown can be intimidating, so for you novices, let’s break down how to conduct online research with this revolutionary tool.

Afraid you will sacrifice that “human element” when choosing to use online research tools instead of a focus group? Don’t be. Here is how conducting online research still allows for human connection.