Plan for a retrospective review of your new agile research approaches. Go beyond whether the research got you what you wanted, when you wanted it. Take time to understand what went well and what didn’t with the research process itself so you can get better at being agile in the design and management of the research, and as an overall marketing or innovation team.
Tip 51: Think Outside the Box
Posted on November 16, 2020 by
Monika Rogers
Great agile teams are built on the backs of creative employees. These folks think outside of the box and understand that they need to balance between risk and rigor. Through repeated research and iteration, they also know that they can continuously learn and get closer to the truth. The right team members should be ready to brainstorm scrappy approaches to test ideas day in and day out.
Tip 50: Immerse Yourself in the Research Process
Posted on November 09, 2020 by
Monika Rogers
Effective contributors are ready to fully immerse themselves in the research process, internalize customer insights and discuss the implications of all of them with the rest of the team. Truth be told, they live and breathe research and are keen on drilling down as deeply as they can and collaborating with a team to address customer pain points to the best of their ability.
Tip 49: Be Flexible
Posted on November 02, 2020 by
Monika Rogers
The best agile researchers are highly flexible. They simply love doing research and they are comfortable not only with design, analysis and reporting – they are comfortable talking directly to consumers. Since agile teams are small, the best members have the flexibility to play whatever role is needed to keep the team moving.
Tip 48: Chart Interim Results
Posted on October 26, 2020 by
Monika Rogers
Extend your research with the same participants when you can. Break research down into the smallest pieces possible so you can report on everything sooner. Shoot for daily or weekly reports instead of issuing one large report at the end.
