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Tip 50: Immerse Yourself in the Research Process

Effective contributors are ready to fully immerse themselves in the research process, internalize customer insights and discuss the implications of all of them with the rest of the team. Truth be told, they live and breathe research and are keen on drilling down as deeply as they can and collaborating with a team to address customer pain points to the best of their ability.

 

Posted In: Agile

Monika Rogers

Monika Rogers

Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.

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