Extend your research with the same participants when you can. Break research down into the smallest pieces possible so you can report on everything sooner. Shoot for daily or weekly reports instead of issuing one large report at the end.
Tip 47: Get Target Customers Involved
Posted on October 19, 2020 by
Monika Rogers
Figure out what your learning objectives are. Typically, you’ll want to capture context and feedback. Then you’ll need to identify who you want to talk to—the exact people who have the needs you’re trying to meet. Create stimuli that help them test what you’re thinking of building or what you’ve built already. This could be a 2D sketch, a 3D virtual model or a physical prototype.
Tip 46: Prioritize Your Focus
Posted on October 12, 2020 by
Monika Rogers
The minute you mention you’re going to conduct research, your team might flood you with research questions they wish they had answers to. Your job during this step is to vet the questions and determine which will result in actionable decisions versus which would simply be nice to have or would be better answered later.
Tip 45: Form Your Team Early
Posted on October 05, 2020 by
Monika Rogers
The last thing you want is to conduct research, share the results with your team and then have them disregard the results because they weren’t a part of the process. To avoid this outcome, get the people who will use the research results involved in the process early on.
Start by picking a few people who will be part of the design, development and decision-making process (e.g., a product manager, a researcher and a designer). While you definitely want to build a cross-functional team, but be careful to avoid putting too many people on it. Aim to create a small group of between four and eight people.
