One of the great things about qual is that you have quotes, videos, images, and a way to re-contact people to ask follow-up questions. You can leverage those to get more accurate in-context information, to tell a story and get buy-in.
Tip 44: Leverage Video and Artifacts To Sell in as You Go
Posted on September 28, 2020 by
Monika Rogers
Tip 43: Use Dynamic Reporting To Propel Iteration
Posted on September 21, 2020 by
Monika Rogers
Use a solution that gives your team instant dashboard access and lets them see results as they are coming in. This allows them to make decisions or review information on a daily basis, as opposed to having to wait until the end of the study.
Tip 42: Simultaneously Validate While Exploring the Next Critical Question
Posted on September 14, 2020 by
Monika Rogers
Use validation research and the qual/quant combination to get validation but to also help the team move forward. You always want momentum and want the team to be able to keep going.
Tip 41: Plan for Real-Time Team Participation
Posted on September 07, 2020 by
Monika Rogers
Use a platform that allows your team to ask follow-up questions and iterate as you learn.
Digsite makes it easy to ask follow-up questions of individuals or of the group. Adjust concepts or activities over days to iterate as you learn throughout your community to maximize your learning.
