---
title: "Tip 47: Get Target Customers Involved"
description: Figure out what your learning objectives are. Typically, you’ll want to capture context and feedback.
image: https://www.digsite.com/hubfs/How%20You%20Can%20Learn%20from%20Your%20Customers%20Using%20Agile%20Principles.jpg
---

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# Tip 47: Get Target Customers Involved

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Figure out what your learning objectives are. Typically, you’ll want to capture context and feedback. Then you’ll need to identify who you want to talk to—the exact people who have the needs you’re trying to meet. Create stimuli that help them test what you’re thinking of building or what you’ve built already. This could be a 2D sketch, a 3D virtual model or a physical prototype.

 

 Posted In: [Agile](https://www.digsite.com/agiletips/topic/agile)

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### Monika Rogers

Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.

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