Extend your research with the same participants when you can. Break research down into the smallest pieces possible so you can report on everything sooner. Shoot for daily or weekly reports instead of issuing one large report at the end.
Monika Rogers
Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.
