Capturing and understanding consumer experiences are a critical part of agile insights. Whether you’re looking to develop new solutions or improve current products or services, your success depends on understanding and empathizing with customers’ experiences.

Rather than just asking participants to describe an experience, have participants actually show you their interaction with a product/service through video. Combine live video interviews with online tasks or conversations to get deep insights. You can also record the journey of experiences over days or weeks—for longer purchase cycles or extended product usage. Drill deeper into emotions, context, and concerns with agile research.

Once you capture experiences firsthand, you can show early solutions to see how they address the customer’s challenge.  By evaluating solutions against in-context information about your customers’ attitudes and behaviors—you can understand the nuances that make the difference between mediocre and world-class solutions.