When you're conducting a study with a larger group online, it can sometimes be helpful to dive deeper into a subset that has a problem or need that is of particular interest. Scheduling a live video interview is one fast and easy for you to dive deeper with a sub-set of consumers.
With Digsite, you can schedule follow-up video interviews, often in just 24 hours, to get meaningful insights among a narrower target.
Posted In: Agile
Amy has over 10 years of experience in consumer marketing and insights, and holds a MBA from Georgetown University. After a career as a brand manager and consumer research specialist in the CPG industry, Amy became an independent marketing consultant. In her current role, Amy has conducted both qualitative and quantitative research for a wide variety of companies in industries including food and beverage, nutrition, travel, and education
