Agile Insight Tech Companies Digsite and Voxpopme Announce Partnership

Digsite has partnered with Voxpopme to integrate new video technology into Digsite’s agile consumer insight platform. This integration gives teams the ability to innovate faster by quickly analyzing video experiences and feedback, optimizing and iterating as they learn.

Digsite, the technology leader in agile qualitative research, welcomes Voxpopme to its online market research platform. Customers can now incorporate Voxpopme video feedback and analysis into their Digsite communities, getting informative and actionable video insights in as little as 24 hours. For the first time, brands can easily build video clip reels to complement Digsite qualitative research reports, providing a richer 360-degree view of consumer needs. The result is faster creation and optimization of marketing content, customer experiences, and corporate innovation.

Digsite Sprints offer the easiest, most efficient way to find a micro-targeted group of consumers and learn and iterate with them over days or weeks. Sprint communities include group discussions, concept mark-ups, survey questions, storytelling, video and photo diaries and more. Voxpopme’s market-leading video analytics help brands see the people behind the data, driving customer-centric decisions through video research. Brands can identify key themes in consumers’ feedback, helping achieve a greater depth of understanding than through text alone.

New Digsite Video Tasks will use Voxpopme technology to quickly capture, caption and tag videos using high-quality human video transcription services. Digsite's natural language processing-based SmartReporting captures the video analysis for an instant overview of findings. Users receive a single report that features key quotes from videos along with summary results from their other Digsite activities. Videos are also captured within the Voxpopme video library so users can easily search all of their video content and create clip reels in minutes. Teams spend less time analyzing research and more time telling better stories.

Monika Wingate, CEO at Digsite commented: “The combination of Voxpopme and Digsite technologies offer a significant leap forward in addressing the most important needs facing our industry – speed and agility.”

About Digsite

With Digsite, you get agile research technology that delivers the insights you need, when you need them. Our iterative, consumer insights platform quickly brings together targeted consumers into an on-demand community. Digsite Sprints are used by leading brands to optimize product concepts, refine messaging, understand consumer experiences and much more. Digsite helps teams engage and learn from their participants, adjust activities or input based on that learning, and go back with smarter questions.

About Voxpopme

Voxpopme is the world’s #1 video insight platform with an impressive global client list of brands and agencies. We help businesses and brands see the people behind the data to drive real customer-centric decision-making. Our unique technology lets clients capture customer videos at speed, analyze at scale and share with ease. With Voxpopme, every data point used to make decisions can be backed up by the real human story.

Learn more about this partnership here.

Monika Wingate

Monika Wingate

Monika Wingate is the CEO of Digsite, a leading agile qualitative research technology that makes it fast and easy for teams to learn from and iterate with consumers. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury, and the A.C. Nielsen Center for Marketing Research at University of Wisconsin-Madison. She is a frequent speaker and regular blogger on research topics.

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