About Voxpopme
Voxpopme is the world’s #1 video insight platform with an impressive global client list of brands and agencies. They help businesses and brands see the people behind the data to drive real customer-centric decision-making. Voxpopme’s unique technology lets clients capture customer videos at speed, analyse at scale, and share with ease. With Voxpopme, every data point used to make decisions can be backed up by the real human story.
Benefits of Voxpopme + Digsite
The integration of Voxpopme and Digsite allows customers to incorporate video feedback and analysis into their Digsite Sprint communities, getting informative and actionable video insights in as little as 24 hours. Brands can easily use video clip reels to complement Digsite qualitative research reports, providing a richer 360 degree view of consumer needs that better inform marketing, customer experience, and innovation teams.
Top applications for Voxpopme + Digsite
1. Capture customer experience feedback on video and see the behavior before you engage in a deeper discussion.
2. Optimize brand positioning by having your target customer “sell” your brand on video, before drilling deeper into positioning concepts.
3. Test new product concepts, TV ads or positioning statements and capture initial interpretation of what the concept communicated in their own words before drilling deeper what’s working and what’s not.
4. Obtain in-the-moment product and shopping feedback from community members through self-guided shop-alongs or live in-home usage testing that complement more detailed surveys or usage diaries.
