Make Sure Your Brand Resonates With Consumers
Is your brand feeling outdated? Do you need to differentiate from competition? Or are you looking to reach a new target audience? A Brand Positioning Sprint is tailored to engage your target audience in a series of activities designed to get you deep insights on your brand positioning. Understand how your brand resonates with consumers, identify competitive differentiations, test new concepts and optimize your brand's core messaging.
What You Can Do With a Brand Positioning Sprint
Digsite participants use a combination of discussion, photo/video uploads, survey responses, voting, and image mark-up activities to optimize your brand positioning.
✔ Discuss brand awareness and usage
✔ Explore brand image and personality
✔ Identify key areas of brand differentiation
✔ Vote on, rate and mark-up positioning concepts
Case Study: New Message for an Outdated Brand, Dannon's Story
After more than 14 years without any communication, Dannon's flagship brand, Dannon Fruit on the Bottom, was seen as "Boring and outdated," by consumers. In order to breathe new life into this brand, Dannon needed to first needed to understand how consumers currently viewed brand Dannon, what they now looked for in yogurt brands and how best to communicate with them. See how Dannon was able to collect the insights they needed to give life to the first national advertising campaign in over a decade for their flagship brand.