With over a decade of media silence, Dannon’s Fruit on the Bottom flagship brand had become “outdated and boring” in the eyes of consumers. Dannon needed a fast, cost-effective way to have extensive, ongoing conversations with consumers.
The downside of having one of their traditional focus groups or a flat, online survey is that they would only get a snapshot in time from one single audience. These methods didn't offer the ability to build on questions over days, so they turned to Digsite to collect insights that would breathe new life and innovation into their classic brand.
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