<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1354116&amp;fmt=gif">

How Dannon Brought New Innovation to an Outdated Flagship Brand 

Dannon Case Study Preview.png

Dannon set out to breathe new life into Dannon Fruit on the Bottom and launch the first national advertising campaign for the flagship brand in over a decade.

Historically, Dannon would collect qualitative insights from traditional, in-person focus groups and quantitative insights from online surveys. These options generally took anywhere from one month to 6 weeks to complete, and then the results would only provide a “snapshot” in time of the customer.

So Dannon turned to Digsite Sprints for a fast, cost-effective solution to allow for extensive conversations around their proposed marketing and product concepts.

Download the case study to see a full report of methodologies and key results.

Read Their Story