---
title: "On Demand Webinar: How Dannon Got Insights to Refresh Both Advertising and Product Concept in 2 Weeks... And How You Can Do the Same for Your Brand"
description: How Dannon validated advertising and product concepts in just two weeks to breathe new life into an outdated brand.\
image: https://www.digsite.com/hubfs/Digsite-Jan2016/Images/Screen%20Shot%202016-10-27%20at%2012.02.32%20PM.png
---

[![03 Digsite by QuestionPro - M](https://www.digsite.com/hs-fs/hubfs/03%20Digsite%20by%20QuestionPro%20-%20M.png?width=131&name=03%20Digsite%20by%20QuestionPro%20-%20M.png)](https://www.digsite.com/)

 

 

 

 

# On Demand Webinar: How Dannon Got Insights to Refresh Both Advertising and Product Concept in 2 Weeks... And How You Can Do the Same for Your Brand

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![Dannon Reinvents a Classic](https://www.digsite.com/hubfs/Digsite-Jan2016/Images/Screen%20Shot%202016-10-27%20at%2012.02.32%20PM.png)

In this on-demand webcast, Digsite CEO Monika Wingate discusses how Dannon worked with Digsite to implement an agile approach for doing brand and concept optimization using online qualitative research, highlighting:

- How to get quick but in-depth input to optimize branding, concepts or products.
- Ideas for making your research flexible and responsive so you can adapt or extend as needed to get results.
- Creative, agile approaches to doing digital qualitative

Monika Wingate has spent her 20-year career developing innovative approaches to market research. She's done it within leading companies like General Mills, for small and mid-sized companies through her own branding agency, and as CEO and co-founder of Digsite.

 

[View the On Demand Webinar »](https://www.digsite.com/view-demand-webinar)[View the Case Study »](https://www.digsite.com/new-innovation-for-an-outdated-brand)

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 Topics: [On Demand Webinars](https://www.digsite.com/blog/topic/on-demand-webinars)

![Jane Boutelle](https://www.digsite.com/hubfs/Jane-Headshot-1-e1552407216160.png)

### Jane Boutelle

Jane is the CCO and Co-Founder of Digsite, where she and the team provide the first truly social platform for getting consumer insights and user feedback. She has a deep background in software product management and marketing.

![Digsite White Logo 2020](https://www.digsite.com/hs-fs/hubfs/Digsite%20White%20Logo%202020.png?width=697&name=Digsite%20White%20Logo%202020.png)

 

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