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On Demand Webinar: How Dannon Got Insights to Refresh Both Advertising and Product Concept in 2 Weeks... And How You Can Do the Same for Your Brand

Dannon Reinvents a Classic

In this on-demand webcast, Digsite CEO Monika Wingate discusses how Dannon worked with Digsite to implement an agile approach for doing brand and concept optimization using online qualitative research, highlighting:

  • How to get quick but in-depth input to optimize branding, concepts or products.
  • Ideas for making your research flexible and responsive so you can adapt or extend as needed to get results.
  • Creative, agile approaches to doing digital qualitative

Monika Wingate has spent her 20-year career developing innovative approaches to market research. She's done it within leading companies like General Mills, for small and mid-sized companies through her own branding agency, and as CEO and co-founder of Digsite.


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Topics: On Demand Webinars

Jane Boutelle

Jane Boutelle

Jane is the CCO and Co-Founder of Digsite, where she and the team provide the first truly social platform for getting consumer insights and user feedback. She has a deep background in software product management and marketing.