In this On-Demand webinar, Digsite CEO Monika Wingate analyzes the findings of a recently-completed series of online qualitative research studies with Millennials. The studies explored the importance Millennials placed on trust in a both a brand and a brand's advertisements. Our Millennial participants were extremely willing to share! The results were extremely interesting with strong implications for your brand.
You'll see Monika discuss:
- Why trust in a brand is so important to Millennials
- Some brands that resonate with Millennials, and why
- Our new research approach that dug deeper into the topic of trust with Millennials
- What we learned in our research and what this could mean for your brand