It’s easy to get derailed by other learning throughout your research – but don’t try to do too much in your research window. Think about what you need to know vs. what you have time to learn and what you can act on.
Decide on the few things that are most important, and then ask the team what they “think” the research participants will say or do. This will help you identify areas you might need to drill deeper on, and you’ll get the rich insights you need to move forward.
