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Tip 21: Plan for Internal Approval of Concepts

Creating concepts for agile iteration can sometimes slow agile timelines. Make sure the team agrees on everyone who needs to approve concepts or other stimulus you will be using in your research upfront. That way, you can accurately plan your research timeline to include your internal review process.    

 

Posted In: Agile

Kristin Romak

Kristin Romak

Kristin has spent her 25-year market research career advising clients and answering B2B and B2C business questions in both client-side and supplier-side positions. In her current role as an independent marketing research consultant, Kristin conducts both qualitative and quantitative research for a wide variety of companies in industries such as financial services, healthcare/pharmaceutical, tech/telecom, entertainment/gaming, food and beverage, CPG and more.

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