Getting Closer to Your Customers: How Sub-Zero Went Online to Capture the Voice of the Customer

Hear from Jeannine Washkuhn of Sub-Zero and Monika Wingate, Digsite CEO, how Sub-Zero has evolved to better capture the voice of the customer in their products and product testing. You will hear:

• How Sub-Zero redefined their voice of customer process for greater efficency and better insights
• Approaches to leverage the growth in social-media style engagement to create a better dialogue with customers
• Steps you can take to evaluate your current methods to see where online approaches may provide better results

If you'd like to learn more about Digsite and see how it could fit your business needs, download our Sprints fact sheet.