---
title: "Getting Closer to Your Customers: How Sub-Zero Went Online to Capture the Voice of the Customer | Digsite"
description: "Getting Closer to Your Customers: How Sub-Zero Went Online to Capture the Voice of the Customer | Digsite"
---

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### Getting Closer to Your Customers: How Sub-Zero Went Online to Capture the Voice of the Customer

 

Hear from Jeannine Washkuhn of Sub-Zero and Monika Wingate, Digsite CEO, how Sub-Zero has evolved to better capture the voice of the customer in their products and product testing. You will hear:

- How Sub-Zero redefined their voice of customer process for greater efficency and better insights
- Approaches to leverage the growth in social-media style engagement to create a better dialogue with customers
- Steps you can take to evaluate your current methods to see where online approaches may provide better results

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