The fastest way to get your organization onboard with Agile Research is to show them the potential impact. The calculator below lets you plug in some quick assumptions based on what you are doing today, and then provides you with results on potential savings both financially and in terms of business impact.
HOW IT WORKS:
Start by entering information about your typical spending and timelines for qualitative research, as well as your spending and timelines for early concept testing. Think of these as the types of projects you might replace with agile research.
