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Digsite Launches New Tech for Rapid Research Exploration

Enhanced User Experience, Custom Capabilities and More 

Advanced logic capabilities allow companies to customize their research participant’s experience based on their responses. Set up unique question paths and randomize concepts with ease. Choose exploratory activities like image mark-ups, fill-in-the-blank stories and interactive voting to get more granular than traditional survey questions. Digsite offers agile teams on-demand platform access as well as full-service support to help them explore market opportunities, iterate on concepts, improve shopper journeys and optimize product experiences.

Digsite’s new recruiting capabilities are better than ever, giving brands on-demand access to thousands of verified shoppers. Advanced sampling grants companies access to higher-quality and more relevant participants through verified geo-demographic data, website visits, shopping cart transactions and purchase receipt data. Interact with hundreds of people and then drill down to the most relevant participants with one-on-one interviews based on their responses.

The automated SmartDashboard visualizes the most valuable learnings through AI-driven charts, editable graphs, quotes, keywords and sentiment analysis, and upgrades have been made to the direct-to-PowerPoint downloads for super easy reporting.

“I’m thrilled to be rolling out these new features that enhance our capabilities,” said Jill Meneilley, Digsite’s Consumer Insights Director. “The enhancements to the SmartDashboard can provide companies with a deck within 24 hours of study close.”

Improvements have also been made with Digsite’s Ongoing Communities feature, so brands can continue the conversation with long-term engagement over weeks and months. Moderators and participants can interact with one another within these forums and organically build upon ideas.


About Digsite

Digsite offers the most comprehensive exploratory research platform on the market. We empower insights teams to collaboratively learn and engage with target consumers as they build new products, services and communications. Our technology and on-demand consulting enable lean teams to iterate between exploration and testing, giving them confidence in the data, as well as the emotional drivers behind it.

With Digsite, you get the flexibility you need to recruit your exact target audience in as little as 3 hours and interact with them in more meaningful ways so you can see new insights in real-time. We make it easy to adjust your research and quickly change directions as you learn so you're always moving in the right direction. To learn more, visit https://www.digsite.com/.


For more information, contact:

Madeline Wallman



Monika Rogers

Monika Rogers

Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.

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