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Digsite is the First to Launch Automated Qualitative Reporting


MADISON, Wis., Sept. 14, 2017 /PRNewswire/ -- Digsite, an insights community platform for market research, today announced the launch of SmartReporting, which enables marketers and brand managers to instantly bring qualitative research results to life. 

Digsite Smart Reporting is the only solution of its kind to apply natural language processing and automation to online qualitative research to


Digsite Smart Reporting is the only solution of its kind to apply natural language processing and automation to online qualitative research to surface the most important results. Users can keep a pulse on relevant learnings and reactions (positive and negative) from customers collected on a pin wall, and then easily share and present the findings online or in a PDF format.

Digsite already streamlines qualitative research. The platform uses automated recruiting to target consumers and invite them to join a private online community. It then automates many components of the research process to provide results in as little as 24 hours. Digsite users gain high-quality insights on customer experiences, new product concepts, brand positioning and more -- and can now customize and pull beautiful reports ready for presentation.

"Many of our customers use Digsite to answer the 'why' questions not addressed by big data or survey results.  And, they are seeking even faster ways to learn and act on the results. This inspired the idea for SmartReporting," said CEO and Co-founder of Digsite, Monika Wingate.

"Simple tools like word clouds exist, but we went beyond that to feature the most relevant quotes, based on content and sentiment. This new functionality ultimately sets Digsite apart in a quickly-evolving industry-- we have created a way to eliminate the complexity of gathering conversational data and making it easy to access and use."

SmartReporting transforms the research process for Digsite customers by removing the time and legwork required to build reports and presentations with the information gathered. Two Digsite features, QuickTags and AutoPinning, work within the platform to earmark the most relevant keywords and quotes appearing in the research.  In addition, users can see all key quotes, images and videos on their My Pins wall and can customize the results and even share them in an online backroom for team discussion. 

"The best and most reliable research products will put a layer of human filtering and analysis on top of algorithm-driven data, in order to weed out bad results, deliver value-added analysis, and convey the meaning of data points that seem to be outliers or anomalies," said Jack W. Plunkett, CEO of Plunkett Research.

SmartReporting captures the most valuable learning, incorporates team input and creates a visually compelling report including word clouds, top-ranked quotes and sentiment charts.  With just one click, marketers and researchers can download a report featuring key insights about their target audience.

For more information, visit www.digsite.com.


Posted In: Press Release

Posted In: Press Release

Monika Rogers

Monika Rogers

Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.

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