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Digsite Featured in Survey Magazine: "Are you ready for agile qualitative research?"

In a piece published by Survey Magazine, Digsite CEO Monika Wingate shares what agile qualitative research is, and how it fits with agile development.

The research industry is undergoing a major shift in the qualitative research realm. Not only is there more consumer-friendly technology to conduct qualitative research, but the emergence of automation and machine learning has made getting qualitative insights notably faster and more affordable.

Read on to find out the results companies are seeing from agile qualitative research.

Monika Wingate

Monika Wingate

Monika Wingate is the CEO of Digsite, a leading agile qualitative research technology that makes it fast and easy for teams to learn from and iterate with consumers. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury, and the A.C. Nielsen Center for Marketing Research at University of Wisconsin-Madison. She is a frequent speaker and regular blogger on research topics.

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