Digsite Automates Market Research Processes to Discover New Insights in Only 24 Hours

MADISON, Wis., Feb. 22, 2017 /PRNewswire/ -- Digsite, a social-media style platform for market research, today announced the launch of 1-Day Digsite Sprints™, a practical solution for optimizing product concepts, positioning, graphic designs, customer experiences and more in just 24 hours.

By combining automation technology with expert-developed community activities, Digsite makes it possible to recruit, set-up and launch a qualitative online community—and get research results—more quickly than any other method available today.

Digsite uses automated recruiting to target consumers and invite them to join a private online community. The platform provides a structured, yet flexible forum for two-way engagement between an organization and its target end-users. Participants can discuss questions, mark up images and upload photos or videos.  Users can iterate with participants in real-time, pin key responses and download instant reports, removing the barriers to time commonly associated with focus groups or one-on-one interviews.

"Consumer research usually causes logistical headaches, or is limited to surveys that don't answer the 'why' questions or let you iterate ideas," said CEO and Co-founder of Digsite, Monika Wingate. "While these more qualitative consumer insights ultimately lead to increased market adoption, organizations don't have time to stop their product or marketing development to wait for this research to happen. 1-Day Digsite Sprints transform an organization's ability to leverage market insights."

The original Digsite platform offers Multi-Day Sprints where expert project managers customize each research project to provide strong insights in 7 days. By automating some components of the research process, 1-Day Digsite Sprints allow marketers and developers to gain faster, high-quality insights on the customer experience, advertising concepts, brand positioning and more

1-Day Digsite Sprints allow teams to make decisions quickly by collaborating with target consumers two or more times over the course of 24 hours. Users can choose participants from their own targeted list, or a list of targets provided by Digsite. From there, Digsite customers can personalize their activity guide, get input from Digsite experts, learn and iterate concepts with participants, and download reports to compare and contrast research.

"Until recently, most organizations believed automating qualitative research led to mediocre insights," said Wingate. "We're debunking this myth. Our customers aren't trading automated processes for low-quality data. When Digsite does the heavy lifting and removes the logistical burdens of market research, you can achieve high-quality research in much less time and at a substantially lower cost."

 

Monika Wingate

Monika Wingate

Monika Wingate is the CEO of Digsite a leading agile qualitative research technology makes it faster for teams to learn from and iterate with consumers. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury, and the A.C. Nielsen Center for Marketing Research at University of Wisconsin-Madison. She is a frequent speaker and regular blogger on research topics.

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