Digsite Announces the Addition of Live Video Sprints to their Agile Research Platform

With Digsite Live Video Sprints, users can automatically and effortlessly recruit research participants and schedule interviews with their target audience. Once connected, teams can now talk with consumers in real time on a desktop, tablet or mobile device.

Digsite, the technology leader in agile qualitative research, today announced the launch of Live Video Sprints. Marketers, customer experience professionals and innovation teams can now use Digsite’s Live Video Sprint tool to automatically recruit and schedule real-time interactive video interviews within 24–48 hours. Digsite’s live interview capabilities include an integration with Voxpopme, enabling automated video transcriptions, text analysis and clip reel creation.

“In today’s customer-experience driven economy, teams need quick access to consumers while they build, test and learn,” says Monika Wingate, Digsite co-founder and CEO.

Digsite offers the fastest, most efficient way for brands to learn from and iterate with their target consumers over days or weeks. Along with live video interviews, Digsite Sprint communities can include private or group discussions, concept markups, survey questions, storytelling and video or photo diaries. Digsite offers on-demand access to consumers through their highly-targeted, proprietary SocialFind® recruiting and exclusive qualitative consumer panel.

Voxpopme’s market-leading video analytics tools help brands see the people behind the data, driving customer-centric decisions. Companies can use Voxpopme to access a dynamic video library automatically themed to uncover insights and build consumer empathy. Teams can upload videos from any study, access video analytics to organize responses by themes and sentiments and instantly create and share clip reels.

With Digsite Live Video Sprints, users can automatically and effortlessly recruit participants and schedule interviews with their target audience. Once connected, you can talk with consumers in real time on a desktop, tablet or mobile device. You can also share images and videos with participants or capture them on screen as they interact online.

A Senior Customer Experience Consultant at a Financial Services Company recently remarked, "We were really happy with our Digsite Live Video Sprint experience. The turnaround on the video transcriptions was really quick, and the robust analysis tools available for the videos are amazing!"

For the best results, maximize your engagement and flexibility by asking pre-interview questions in your Digsite Sprint community before launching a live video interaction. Depending on your preferences, you can interview one or more participants per session—using the feedback and insights from your interviews to inform follow-up questions.

Once your interviews are complete, download the recordings and use Voxpopme’s technology to caption and tag the videos using high-quality human video transcription services. Then use Digsite SmartReporting to receive a single report that features key quotes from videos along with summary results from other Digsite activities. Directly link to your Voxpopme video library to search all of the video content and create clip reels in minutes. 

Add it all up, and teams spend less time analyzing research and more time telling better stories—all thanks to Digsite and Voxpopme.

About Digsite

Digsite’s agile research technology delivers the qualitative insights teams need to drive innovation. Our iterative, consumer insights platform quickly brings together targeted consumers into an online community. Recruit and launch a Digsite Sprint community in little as 24 hours. Answer why questions, capture photos and video of experiences and iterate on ideas under development. Digsite customers have seen a 10x increase in the number of decisions they can inform, a 50% decrease in market research timelines and significant incremental revenue from getting better ideas to market. For more, visit https://www.digsite.com/.

About Voxpopme

Voxpopme is the world’s #1 video insight platform with an impressive global client list of brands and agencies. We help businesses and brands see the people behind the data to drive real customer-centric decision-making. Our unique technology lets clients capture customer videos at speed, analyze at scale and share with ease. With Voxpopme, every data point used to make decisions can be backed up by the real human story. For more, visit https://site.voxpopme.com/.

Monika Wingate

Monika Wingate

Monika Wingate is the CEO of Digsite, a leading agile qualitative research technology that makes it fast and easy for teams to learn from and iterate with consumers. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury, and the A.C. Nielsen Center for Marketing Research at University of Wisconsin-Madison. She is a frequent speaker and regular blogger on research topics.

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