Digsite’s leading agile insights technology enables teams to quickly learn and iterate with consumers. Recruit and launch a Digsite Sprint community in as little as 24 hours. Answer “why” questions, capture photos and video of experiences, and iterate on ideas under development.
Digsite's interactive SmartDashboard makes it fast and easy to report on your research. Use our automated natural language processing and text analytics to identify and feature key qualitative results, and download your editable report right into PowerPoint.
Watch our short explainer video to learn how Marketing, CX/UX and Innovation teams use Digsite to get in-context feedback from highly targeted groups of consumers.
We make it easy to find your target audience. Access our panel of pre-qualified participants, micro-target your audience via our SocialFind recruiting, or use your own customer list.
We built research expertise right into the platform. Our discussion guide templates can be customized to your needs. Guided support and full-service options are available.
Participants can markup concepts, vote on ideas, and share experiences through photos and videos. Our fun research tasks encourage unbiased individual and group interaction.
Digsite makes it easy to ask follow-up questions of individuals or of the group. Adjust concepts or activities over days to iterate as you learn throughout your community.
Our automated SmartDashboard and PowerPoint reporting capabilities make it easier than ever before for consumer insights teams to see results in real time and share market research findings to make rapid, informed decisions.
“We were able to understand our consumer thoughts on our packaging design, product statements, mood of messaging, and ingredients all within a total of two weeks, which was very fast and fit the Dannon way of working. Right now we're in the middle of using this data to launch a new product.”
“Digsite was easy for the participants, and it worked well for our needs. We used Digsite to develop and confirm some hypotheses about our target segment’s attitudes and behaviors. It was an efficient, effective way for us to determine the need and direction for our next research initiative.”
"If we had only gone with the feedback from the activities themselves, and had not been able to interact with the participants, we would have chosen the wrong creative and wasted a lot of time and effort.”