“We are able to use Digsite communities to get feedback on ideas developed by our innovation team at a cost more than 80% below what we used to pay to get that feedback.”
“A glaringly large issue with a product was identified by a large number of Digsite participants. Our department was shocked that it had slipped through the cracks. We were grateful for the real-time feedback because the product was not acceptable for market.”
"We were able to understand our consumers' thoughts on our packaging design, product statements, mood of messaging, and ingredients all within a total of two weeks, which was very fast and fit the Dannon way of working."
