“We were able to understand our consumer thoughts on our packaging design, product statements, mood of messaging, and ingredients all within a total of two weeks, which was very fast and fit the Dannon way of working. Right now we're in the middle of using this data to launch a new product.”
“Digsite was easy for the participants, and it worked well for our needs. We used Digsite to develop and confirm some hypotheses about our target segment’s attitudes and behaviors. It was an efficient, effective way for us to determine the need and direction for our next research initiative.”
"If we had only gone with the feedback from the activities themselves, and had not been able to interact with the participants, we would have chosen the wrong creative and wasted a lot of time and effort.”
