Digsite offers the most comprehensive exploratory research platform on the market. We empower insights teams to collaboratively learn and engage with carefully selected consumers as they build new products, services and communications.
Our technology and expert research consultants enable teams to quickly iterate and validate while exploring the lives of real consumers, giving them confidence in the data as well as the emotional drivers behind it.
Watch our explainer video to learn how Marketing, R&D and Insights teams use Digsite to remain truly consumer-centric throughout their entire development process.
“We are able to use Digsite communities to get feedback on ideas developed by our innovation team at a cost more than 80% below what we used to pay to get that feedback.”
“A glaringly large issue with a product was identified by a large number of Digsite participants. Our department was shocked that it had slipped through the cracks. We were grateful for the real-time feedback because the product was not acceptable for market.”
"We were able to understand our consumers' thoughts on our packaging design, product statements, mood of messaging, and ingredients all within a total of two weeks, which was very fast and fit the Dannon way of working."