Major Insurance Company
How A Major Insurance Company Brainstormed Storefront Names With Their Customers
Challenge:
A major home and auto insurance company needed customer feedback on names for a new storefront that would provide additional services than what is typically available at their agent offices. The company wanted to know ideal names, from the customer perspective, and what emotions come to the forefront when they heard various potential names.
Solution:
The insurance company turned to Digsite 1-Day Brainstorm Sprint for an efficient, iterative platform to quickly connect with a group of their consumers.
The 1-DaySprint allowed the company to engage with participants in two activities, consisting of 4 total tasks, to collaborate and obtain feedback on what store names would resonate with customers.
Results:
Download the full case study to see the project methodology, complete with specific activities, and key research findings and implications.
Additional Resources:
- Why Online Qualitative Tools Are Finally Ready to Deliver What Marketers Want
- What Are Iterative Insights And Why Do Marketers Need Them?
- Affordable Insights: The Industry Shift You Can't Afford to Ignore
