How A Major Insurance Company Brainstormed Names With Their Customers

Insurance Company Case Study .png

A major home and auto insurance company wanted to tap into their customer base to brainstorm names for their new insurance storefronts.

The insurance company turned to a Digsite 1-Day Sprint for an agile and cost-effective way to gather feedback from their target audience. They were able to interact with participants multiple times over the course of 24 hours to get the actionable insights they needed to refine their insurance storefront naming ideas.

Download the case study to see a full report of methodologies and key results.