---
title: HOW CONSUMER BRANDS CAN GAIN THE TRUST OF MILLENNIALS
---

[![DigSite](https://www.digsite.com/hs-fs/hubfs/Logos/newdigsite.png?width=300&name=newdigsite.png "DigSite")](https://www.digsite.com/)

## HOW A SMALL OTC BRAND GOT BIG INSIGHTS TO "WOW" A MAJOR RETAILER

 

Being a smaller manufacturer in a big ocean of established competitors makes it difficult to get the attention of major retailers. Proper preparation with consumer-validated concepts can go a long way to “wowing” retailers and place your business on their radar.

You don’t need a data scientist or a huge marketing budget to get these in-depth insights for your concepts. Monika Wingate will share with you how a small ORC Brand, PD Holdings, was able to collect in-depth insights to validate their concepts in just 7 days, giving them the punch they needed to “turn some heads,” at their meeting.

In this webinar, we will discuss:

- How a small pharmaceutical manufacturer used this new approach to validate concepts in just 7 days and “wow” a major retailer.
- How you can use this agile research approaches to become an consumer insights expert for your retailer presentations.
- Other tips and tricks to help your organization become more consumer-centric without a background in data science or a huge research budget.

As a bonus, we've made the [PD Holdings case study available for you here!](https://www.digsite.com/sites/default/files/PD%20Holdings%20Case%20Study.pdf)

 

[![Digsite](https://www.digsite.com/hs-fs/hubfs/Digsite-Jan2016/Images/digsite-logo-1.png?width=300&name=digsite-logo-1.png "Digsite") ](https://www.digsite.com/)

© 2017 DIGSITE

- [Digsite Sprints](https://www.digsite.com/1-day-sprints)
- [1-Day Sprints](https://www.digsite.com/1-day-sprints)
- [Case Studies](https://www.digsite.com/case-studies)

Get full access to all of Digsite's latest research and resources!

[Sign Up For Our Newsletter](https://www.digsite.com/sign-up)

- [* *](https://facebook.com/mydigsite)
- [* *](https://www.linkedin.com/company/digsite-inc-)
- [* *](https://twitter.com/mydigsite)