Being a smaller manufacturer in a big ocean of established competitors makes it difficult to get the attention of major retailers. Proper preparation with consumer-validated concepts can go a long way to “wowing” retailers and place your business on their radar.

You don’t need a data scientist or a huge marketing budget to get these in-depth insights for your concepts. Monika Wingate will share with you how a small ORC Brand, PD Holdings, was able to collect in-depth insights to validate their concepts in just 7 days, giving them the punch they needed to “turn some heads,” at their meeting.

In this webinar, we will discuss:

• How a small pharmaceutical manufacturer used this new approach to validate concepts in just 7 days and “wow” a major retailer.
• How you can use this agile research approaches to become an consumer insights expert for your retailer presentations.
• Other tips and tricks to help your organization become more consumer-centric without a background in data science or a huge research budget.

As a bonus, we've made the PD Holdings case study available for you here!