HOW CONSUMER BRANDS CAN GAIN THE TRUST OF MILLENNIALS
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We recently completed an online qualitative study with Millennials. The study explored the importance Millennials placed on trust in a both a brand and a brand's advertisements. The results were extremely interesting!
Digsite CEO Monika Wingate analyzes the research findings and the implications they have for your brand. You'll see Monika discuss:
Why trust in a brand is so important to Millennials
Some brands that resonate with Millennials, and why
Our new research approach that dug deeper into the topic of trust with Millennials
What we learned in our research and what this could mean for your brand
Also as a bonus, we've made the full reports available for you from both communities: Millennials Healthy Beverage Community Report and the Millennial Household Brands Community Report.