Coming up with new product and marketing ideas that will resonate with your consumers is no minor task. That was what Dannon faced as they looked to refresh their flagship brand and launch a major ad campaign.

Digsite CEO Monika Wingate discusses how Dannon worked with Digsite to implement an agile approach for doing brand and concept optimization, highlighting:

• How to get quick but in-depth input to optimize branding, concepts or products.
• Ideas for making your research flexible and responsive so you can adapt or extend as needed to get results.
• Creative, agile approaches to doing digital qualitative

We've also made the full Dannon Case Study available for download here!

Monika Wingate has spent her 20-year career developing innovative approaches to market research. She's done it within leading companies like General Mills, for small and mid-sized companies through her own branding agency, and as CEO and co-founder of Digsite.