PART 1

Millennial Purchasing Preferences: Study with Healthy Beverages

Included in this report:
- What Millennials value in healthy beverage products
- How Millennials are influenced bybrand & product marketing
- How brands can position theirproducts to win with Millennials 

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PART 2

How to Gain Millennials' Trust: Study with Household Products

Included in this report:
- What Millennials value in a household brand and product
- What factors cause Millennials to trust and buy a brand
- Advice for Marketers on how to become more trustworthy to Millennials

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PART 3

Marketer's Perceptions vs Millennials Preferences

Included in this report:
- Marketers' predictions of Millennial household product preferences
- Analysis of Marketers predictions compare to Millennials' response
- 6 ways to use this information to gain the trust of Millennials

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