PD Holdings
Needed to Get Consumer Validation on Product Concepts for a Major Retailer Meeting
Challenge:
PD Holdings had developed two new, innovative means for drug delivery that they were going to pitch to a major retailer. Before presenting to their retail client, they wanted clear evidence that their new product concepts were solving real consumer problems. And their budget was less than $10,000 to do so.
Solution:
PD Holdings needed fast insights from their consumers in order to:
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Understand how consumers were using current products to validate they were solving a real problem
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Collect meaningful feedback from consumers on their product concepts for use in their major retailer meeting.
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Refine and optimize product concept and positioning based on consumer feedback.
PD Holdings was looking to connect with two separate groups of consumers who shop at retail outlets: Millennials who purchase specific types of products for themselves and moms who purchase this specific type of product.
With time running out before the meeting, PD Holdings needed consumer feedback that was both fast and economical. And, they needed the flexibility ask follow-up questions and optimize their ideas. Neither surveys nor focus groups fit the bill.
So, they turned to Digsite Sprints™.
Results:
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