Many of today’s successful brands are applying a jobs-to-be-done (JTBD) framework to innovation to help consumers solve problems and address their unmet needs. But what exactly is jobs-to-be-done theory and how is it used to get rich consumer insights needed to drive growth?
Join Monika Rogers, CEO and Co-founder of Digsite, to learn how to get the types of consumer insights you need to seamlessly integrate JTBD research and innovation. You'll learn the importance of JTBD research as well the steps needed to prepare your team before getting started.
With this recording, you'll learn: