How Organic Valley Used Consumer Insights To Optimize Packaging Designs

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Organic Valley needed to test packaging concepts for an on-the-go breakfast drink. The team had their own differing internal ideas about which of their packaging designs would best resonate with their target audience. So, Organic Valley turned to Digsite 1-Day Sprints for a quick, efficient and cost-effective way to gather feedback from their target audience.

Organic Valley set out to validate their thoughts by asking a group of their consumers about their packaging designs.

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