Many researchers spent the better part of their careers using in-person research to drive deeper consumer insights and empathy. But a lot has changed in the past few years.
Now, teams wants to tap the power of online qualitative to capture in-context experiences and quickly understand problems and iterate on solutions.
In this eBook you'll learn:
What to expect from modern online qualitative research methods
The top benefits of online qualitative research
An approach to converting your research from in-person to online qualitative
