Webinar Recording: How to Shift from In-Person to Agile Qualitative Research
Whether your focus is marketing, innovation or customer experience, many of the research objectives you traditionally looked to improve with in-person research can now be satisfied in an online environment—and with better results.
In this webinar, Digsite CEO Monika Wingate discusses recent advances in online qualitative technology and the variety of agile tools and methods available today. She also maps out an approach for when and how to convert your research from in-person to agile qualitative methods.
With this recording, you’ll learn:
The impact your team can make by adopting agile qualitative tools
How agile qualitative differs from traditional qualitative approaches
Four types of technology available today and the impact on speed and quality
The implication of leveraging technology in-house vs. tapping into outside moderators
