It is critical for brands to update their messaging to stay on-point with consumers. Yet, there is nothing more frustrating than building a new campaign only to have it fall flat with consumers.
In this webinar, Digsite CEO Monika Wingate discusses how teams are using online research to rapidly build and optimize brand communications. She also shares several real-world examples of how companies have successfully embedded agile qualitative approaches into their brand positioning and advertising development.
With this webinar recording, you will learn:
- When to build consumer insights into brand development cycles
- The benefits of qual vs. quant testing
- Examples of how agile research impacts ad development