---
title: "Webinar Recording: How To Quickly Hone Early Messaging and Communication"
description: In this webinar recording, you'll learn how teams are using online research to rapidly build and optimize brand communications.
image: https://www.digsite.com/hubfs/custom-video-thumbnails/Screen%20Shot%202020-01-28%20at%2011.58.34%20AM-1.png
---

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# Webinar Recording: How To Quickly Hone Early Messaging and Communication

![Screen Shot 2020-01-28 at 12.23.57 PM](https://www.digsite.com/hs-fs/hubfs/Screen%20Shot%202020-01-28%20at%2012.23.57%20PM.png?width=345&name=Screen%20Shot%202020-01-28%20at%2012.23.57%20PM.png)

 

It is critical for brands to update their messaging to stay on-point with consumers. Yet, there is nothing more frustrating than building a new campaign only to have it fall flat with consumers.

In this webinar, Digsite CEO Monika Wingate discusses how teams are using online research to rapidly build and optimize brand communications. She also shares several real-world examples of how companies have successfully embedded agile qualitative approaches into their brand positioning and advertising development.

With this webinar recording, you will learn:

- When to build consumer insights into brand development cycles
- The benefits of qual vs. quant testing
- Examples of how agile research impacts ad development

### Watch the Recording

#### About Us

Digsite’s leading agile insights technology makes it faster for teams to learn and iterate with consumers. Recruit and launch a Digsite community in as little as 24 hours. Answer “why” questions, capture photos and video of experiences, and iterate on ideas under development. 

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