This webinar recording and report feature a two-part webinar series with Digsite CEO Monika Wingate and Expert Consultant Amy Elkes.
Part 1: How to Conduct Successful Remote Research with Online Qual
Monika will walk you through how to use agile, online insights to replace traditional in-person research. She will also share best practices for online qualitative research, including how to maximize your research with new video technology.
Part 2: Research Study on Consumer Reactions to COVID-19 Control Measures
Amy will share the results of a Digsite Sprint research study on COVID-19. You'll learn how consumers are coping with the constant lifestyle changes, as well as their feelings on dealing with social distancing and statewide closures. You'll also hear what consumers' feel their needs are from companies and brands through this transition, and hear about examples of brand messaging that is (and is not) resonating at this time.