With agile methodologies demonstrating effectiveness across industries, the demand is stronger than ever to foster closer customer collaboration and rapid iterative feedback during product development.
In this webinar, Digsite Co-Founder Jane Boutelle discusses how consumer insights, product management and R&D teams are using new technologies for rapid consumer feedback to iterate quickly from the fuzzy front end through final product evaluation. She also shares Sub-Zero's journey to reinvent the product testing and field trial process to accelerate launch timelines, reduce rework and improve product quality.
