Interpret, a consumer insights agency, needed a tool that would allow them to get the rich, actionable consumer insights their clients needed. So, they turned to Digsite Sprints to get honest, real-time results from their highly-targeted audiences.
With Digsite’s online qualitative platform, Interpret is able to track user experience over the course of a week, with the flexibility to iterate and change questions and activities based on participant responses to get deep insights.
Download the case study to see a full report of methodologies and key results.
Digsite’s leading agile insights technology makes it faster for teams to learn and iterate with consumers. Recruit and launch a Digsite community in as little as 24 hours. Answer “why” questions, capture photos and video of experiences, and iterate on ideas under development.
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