---
title: "On-Demand Webinar: How Hormel Foods Applies Jobs-to-be-Done to Innovation"
description: Did you miss our session with Hormel Foods at The Quirk's Chicago? Don't worry - we made sure to record it for anyone who couldn't make it!
image: https://www.digsite.com/hubfs/quirks%20event%20recording.png
---

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# On-Demand Webinar: How Hormel Foods Successfully Applies Jobs-to-be-Done to Innovation

![Hormel Chicago](https://www.digsite.com/hs-fs/hubfs/Hormel%20Chicago.png?width=308&name=Hormel%20Chicago.png)

 

Did you miss our session with Hormel Foods at The Quirk's Chicago? Don't worry - we made sure to record it for anyone who couldn't make it!

In this session, you’ll hear the story of how Hormel adopted and implemented Jobs-to-be-Done (JTBD) thinking to get the necessary insights to drive growth. You’ll also learn how Hormel uses Digsite’s comprehensive consumer insights platform to understand the real needs of their customers.

During the webinar, you'll learn:

- What JTBD theory is and why it’s important
- How Hormel Foods has integrated JTBD into their innovation pipeline
- The types of consumer insights you need to seamlessly integrate JTBD research and innovation

### Watch the Recording

#### About Us

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