Financial services and insurance companies face unique challenges with changing business models and rapid technological innovation. In order to out-innovate competing disruptors and startups, established financial services and insurance companies need to deliver agile to all corners of their operations, including marketing, customer experience, and innovation.
In this webinar, Digsite CEO Monika Wingate discusses how customer experience and consumer insights teams are moving to agile research “sprints” to overcome unique challenges. She also shares real-world examples of agile research in action, and provides best practices for applying agile principles.
During the webinar recording, you'll learn:
Even if you can't make it, please register so we can send you a link to the recorded webinar!
Digsite is an agile consumer insights platform that allows Marketing, CX/UX and Innovation Teams to engage in a social media-style style conversation with a highly targeted group of consumers. These multiple touchpoints allow you to capture customer experiences, optimize product concepts, refine your messaging, understand consumer preferences and much more in order to drive to decisions in as little as 24 hours.
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