Financial services and insurance companies face unique challenges with changing business models and rapid technological innovation. In order to out-innovate competing disruptors and startups, established financial services and insurance companies need to deliver agile to all corners of their operations, including marketing, customer experience, and innovation.
In this webinar, Digsite CEO Monika Wingate discusses how customer experience and consumer insights teams are moving to agile research “sprints” to overcome unique challenges. She also shares real-world examples of agile research in action, and provides best practices for applying agile principles.
During the webinar recording, you'll learn:
