For consumer packaged goods companies to thrive in an increasingly competitive market, a new approach to research and product development has emerged - using agile online qualitative approaches.
In this webinar, Digsite CEO Monika Wingate and Suja Juice's VP of Marketing Greg Rose discuss why companies are increasingly turning to online qualitative research to shape their products and how real-world companies like Suja use agile research methods to enjoy better business outcomes.
With this recording, you'll gain insights on:
Digsite’s leading agile insights technology makes it faster for teams to learn and iterate with consumers. Recruit and launch a Digsite community in as little as 24 hours. Answer “why” questions, capture photos and video of experiences, and iterate on ideas under development.
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