Are you looking for better ways to apply consumer insights to brand innovation? We recorded our two highly attended sessions at the Chicago and New York Quirk's Events, featuring a client-side panel discussion and innovation case study. Check out the recordings to see these very engaging in-person sessions.
Part 1: How Small Teams Can Make a Big Impact
At Quirk's New York, Digsite CEO Monika Rogers moderated a Q&A style conversation between industry leaders from from Chobani, Gold Eagle and Harry’s. You’ll hear about their experiences innovating in their companies, including how they're empowering their lean teams to make a big impact with consumer insights.
Part 2: How Hormel Foods Successfully Applies Jobs-To-Be-Done to Innovation
During our Quirk's Chicago session, Digsite Co-Founder Jane Boutelle was joined by Hormel's Insights and Innovation Manager, Dave Anderko, to tell the story of how Hormel Foods adopted and implemented JTBD thinking to get the necessary insights to drive growth.